I’m a collaborator, not just a designer. I partner with stakeholders across job families from day one to define the problem, get shared alignment and break down silos.
I prioritise solving for user outcomes, not just building more features. I promote lean discovery methods, using collaborative assumption mapping, ideation and rapid testing to validate the biggest risks.
My leadership style is centered on mentorship. I love helping designers grow, providing them with the support, feedback, and autonomy they need to thrive and take ownership of complex projects.
I facilitate cross-functional workshops such as opportunity mapping to bridge the gap between business goals and user needs. I coordinate with Product Leads to surface known user problems identified through regular research.
I frame opportunities as HMW statements to spark divergent thinking. Through assumption mapping, we identify high-risk unknowns early, ensuring a breadth of solutions are explored before committing to a single path.
I lead lean validation cycles with Research to test our riskiest assumptions. This includes prototyping and usability testing, allowing us to iterate based on real behaviour and refine the experience for high-fidelity delivery.
Present
Capital One UK (4 yrs 9 mos so far)
I lead a multidisciplinary team steering the strategic design direction for initiatives across the full user lifecycle. This includes building and optimising experiences across multiple platforms including web, iOS and Android.
I drive the end-to-end process from discovery and testing to UI design and delivery, facilitating cross-functional workshops to align teams. My focus is on delivering customer outcomes that balance growth with regulatory requirements, while leveraging AI daily to accelerate my workflow.
Jun 2021
University of Nottingham (1 yr 3 mos)
In this role, I transitioned from management to design to engage more closely with practical UX work.
As the design lead in an agile Mobile App Product Team, I oversaw app services for the university, setting and applying design principles to ensure the apps effectively met business and user needs.
Apr 2020
AtomicMedia (8 mos)
I promoted UX and developed UI/UX as a core service while leading design projects for major clients such as Rolls-Royce, Center Parcs and JCB.
I conducted UX research and user testing for web and app designs, mentored designers, and fostered a culture of continuous learning.
Sep 2019
Adtrak (9 yrs 11 mos)
As Head of UX, I fostered a UX culture through staff training, design workshops, and advancing UX/UI practices.
As Marketing Manager, I led a senior team of marketers, designers, researchers, and developers to market and promote the business.
Aug 2009
Distraction (1 yr)
In this role, I focused on digital illustration, web design, animation, and UI design for educational interactive touchscreens.
I created engaging visuals and intuitive interfaces to enhance learning, making content more accessible and interactive for students and educators.
Aug 2008
Drop me a quick message to kick off the conversation, I'd love to explore how I can bring your product vision to life!
